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	<title>silverstreaked: blog &#187; consumerism</title>
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	<description>Tales from a city named Ottawa</description>
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		<title>On Online Consumer Surveys</title>
		<link>http://silverstreaked.net/blog/2010/07/28/on-online-consumer-surveys/</link>
		<comments>http://silverstreaked.net/blog/2010/07/28/on-online-consumer-surveys/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 20:11:32 +0000</pubDate>
		<dc:creator>tamara</dc:creator>
				<category><![CDATA[Summer 2010]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[on...]]></category>
		<category><![CDATA[surveys]]></category>

		<guid isPermaLink="false">http://silverstreaked.net/blog/?p=415</guid>
		<description><![CDATA[I do online surveys. Still haven&#8217;t figured out why, yet, but I do them. This particular survey was somewhat all over the place on my shopping habits, but it tended to focus on clothes. More than that, it tended to focus &#8230; <a href="http://silverstreaked.net/blog/2010/07/28/on-online-consumer-surveys/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I do online surveys. Still haven&#8217;t figured out why, yet, but I do them.</p>
<p>This particular survey was somewhat all over the place on my shopping habits, but it tended to focus on clothes. More than that, it tended to focus on <em>brands<strong>. </strong></em>Yay, my favourite topic&#8230;</p>
<p><strong>It asked me:</strong> what store do you usually buy jeans from?<br />
I answered.</p>
<p><strong>It asked me:</strong> what do you like about this store?<br />
<strong>I answered:</strong> good customer service, decent prices, high quality (for &#8220;Made in China&#8221; clothes, anyway).</p>
<p><strong>Later, it asked me:</strong> what is the one brand you &#8220;can&#8217;t live without&#8221;?<br />
<strong>I replied:</strong> I could live without all brands, period.</p>
<p><strong>Then:</strong> why is this &#8220;brand&#8221; (in quotes because I didn&#8217;t name a brand) so important to you?<br />
<strong>Me:</strong> I could live without brands because too often companies use the selling power of their brands to market sub-par goods (and people just follow the brand blindly because they &#8220;trust&#8221; it).</p>
<p>Hope someone gets some enjoyment later out of my answers.</p>
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