On Online Consumer Surveys

I do online surveys. Still haven’t figured out why, yet, but I do them.

This particular survey was somewhat all over the place on my shopping habits, but it tended to focus on clothes. More than that, it tended to focus on brands. Yay, my favourite topic…

It asked me: what store do you usually buy jeans from?
I answered.

It asked me: what do you like about this store?
I answered: good customer service, decent prices, high quality (for “Made in China” clothes, anyway).

Later, it asked me: what is the one brand you “can’t live without”?
I replied: I could live without all brands, period.

Then: why is this “brand” (in quotes because I didn’t name a brand) so important to you?
Me: I could live without brands because too often companies use the selling power of their brands to market sub-par goods (and people just follow the brand blindly because they “trust” it).

Hope someone gets some enjoyment later out of my answers.